Autoguide

The Autoguide was a brand created to list and sell vehicles both in print and online. As the lead designer, the team created several marketing pieces over a period of 3 years. Above, you'll see a sales kit we created that resembles a paste car wax tin. The tin was actually a candle dealers could use in their building which had a new car scent when burned. Also inside was a mini brochure with CD that had an interactive video feature.

Below, was a leave-behind sales brochure which was die-cut to resemble a dashboard speedometer.